Blog

As a consumer, online shopping is appealing because of the convenience. I can browse, research, compare, and purchase—usually all from the comfort of my couch. In automotive, companies like Vroom...

In sales, you want to spend your day talking to customers. Not making calls that are sent to voicemail and typing texts or emails that go unanswered. To spend more...

Dealers and manufacturers put a lot of effort into certified pre-owned (CPO) programs. And for good reason: they help dealers attract new buyers, sell off lease inventory, and bring in...

If you’re looking to the end of the month and are feeling like your lead funnel isn’t as full as you’d like, there’s good news. With the help of a...

I spend 4-5 hours of my day, every day, on the phone with experienced sales professionals. Many of them are the best performers in their dealerships. They've honed their skills...

How many hours a month do you estimate that your dealership spends updating inventory for your website? Between photos, descriptions, pricing, and availability, you’re invested in the strategy. But are...

Whether they’re looking for new shoes or a new SUV, 87% of shoppers begin product searches on digital channels. Here area few major strategies to steal from ecommerce that will personalize your marketing to better engage leads and improve the sales process at your dealership.

There’s an app, shortcut, tool, and faster way for everything these days, and it seems like the pressure to automate is on. In auto sales especially, automation is touted as...

For automotive sales and marketing success, there are six must-have solutions that every dealership should put to work. Think of them as the essential tools in your belt. With each...

In automotive, smart email marketing is associated with a strong marketing strategy, but it is often under-utilized in sales. Done right, outbound communication can drive a solid impact on your...

If canned responses and autoresponder bots are what you think of when you think personalization, you’re missing out on technology and solutions that can make a big impact for auto...

You know sales. You understand the auto industry. But if you’re feeling the need for new ways of thinking about classic problems, here are the five questions you should start...

Every piece of software I’ve ever designed is built around my belief in the resiliency of the middleman. Here’s why this belief is central to my work.

What can car dealers learn from online retailers? Here are three big takeaways from ecommerce marketing that can be applied to automotive.

2019 is here. Are there big changes ahead for automotive marketing? Or should auto dealers stay the course?

Sales forecasting methods can be as simple or as complicated as you want. And while there is no single correct method for auto dealerships, there are common mistakes most dealerships...