The Unified Data Platform (UDP) is a data analytics tool designed to help automotive groups collect, connect, analyze, and access their own data to uncover business insights across all their dealerships.
The UDP connects the three key data sources-- customers, sales, and inventory--to enable business leaders to ask and answer questions like:
- What marketing sources (e.g. Facebook) are driving my sales across all my stores?
- What inventory is driving traffic?
- Which salespeople are the best at closing internet leads?
- What are my top performing stores doing that my bottom performers aren’t?