Foureyes 20/20, our dynamic email technology, integrates with dealership CRMs to allow 100% of leads to be eligible to receive inventory-based, personalized emails. With a recent update to our CRM integrations, dealers on the Pro version of Foureyes 20/20 now have more control over who does and does not receive emails.
About the CRM Integration
20/20’s CRM integration is bi-directional, meaning it allows us to push information from Foureyes 20/20 into your CRM and vice versa. Once you've connected your CRM, Foureyes 20/20 will sync with your CRM daily to pull the following information into our email system:
- New leads to add to email campaigns
- Sold leads to remove from email campaigns (congrats on making those sales!)
- Updates to your suppression list. Most often these are contacts who unsubscribe or are marked ‘Do Not Contact’ in your CRM
During this daily sync, 20/20 also inputs the email sent records into your CRM. That means you always have complete visibility into the emails 20/20 sends to leads, and their engagement with the emails, without having to log in to another sales tool.
We rolled out an update to the CRM integration that allows us to be more specific about which contacts to add to email campaigns or filter out. Now, you can self-select the Lead Status options to exclude from 20/20 email campaigns, even if they are unique to your CRM.
For example, let's say your dealeship uses eLead CRM. You might want 20/20 to suppress emails once you’ve locked the deal and moved that lead to ‘Manager Review’. Or maybe you want to wait to stop 20/20 emails until the lead status is ‘Deposit’ before removing them from your campaigns. Whatever your preferences, we’ve got you covered.
That means no matter how you manage and organize leads in your CRM, 20/20 will fit with your process. And, if you make a change at any time, you can let us know and we’ll update your preferences same-day.