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Applying the Nudge Theory to Automotive

by Danelle Kronmiller
December 11, 2019

In the days of automatic bill pay, grocery delivery, and an app for everything, it’s clear that we like tech that essentially lets us do nothing. And I don’t mean...

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Blog

4 Sales Lessons from Real Car Shoppers

by Joe Horlacher
October 23, 2019

I’ve worked with auto dealerships across the country and 99% of the time, when I ask what their primary goal is, the answer is increasing car sales. A study by...

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Blog

Competing With Convenience

by Laura Hemphill
October 3, 2019

As a consumer, online shopping is appealing because of the convenience. I can browse, research, compare, and purchase—usually all from the comfort of my couch. In automotive, companies like Vroom...

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Blog

Mastering the Art of Automation in Auto Sales

by Danelle Kronmiller
July 25, 2019

There’s an app, shortcut, tool, and faster way for everything these days, and it seems like the pressure to automate is on. In auto sales especially, automation is touted as...

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