Blog

Learn how customers are viewing the dealership experience right now, and if you should be making any adjustments in your selling process.

Learn how auto data sources interact and the benefits and limitations of what each source can provide.

Learn how to tell which vendors are truly helping you so you can make the tough decisions.

Learn how Apple Mail Privacy Protection updates have changed the email marketing game and what they mean for your business.

Learn how Excel might be missing important insights for your dealers - and how Foureyes can help.

See which automotive themes are top of mind for dealers going into Digital Dealer Tampa.

Learn why using and analyzing data is particularly challenging for the automotive industry and what you can do to get better insights for your dealers.

See why personal selling and “digital transformation” are often positioned at opposite ends of the spectrum, and learn whether that has to be the case.

Learn three ways to get data and personal selling to work in tandem and improve your sales.

Learn how Foureyes Safety Net provides helps dealers not only ensure another lead doesn’t go unlogged but also pinpoint where the breakdown of that unlogged lead may be occurring.

Learn how you can close this gap to better predict sales while improving your ability to objectively evaluate marketing efforts.

Learn why distinguishing a sales lead is complex--and most marketing tools don’t even attempt to do it.

Learn how Foureyes Omni-Tracking connects website tracking to sales performance and gives you visibility into your quality leads so you can translate your marketing metrics to sales opportunities.

See the themes and focuses from NADA 2022 that are making the industry sharper.

Learn a few ways you can evaluate your strategy and see what changes could be useful to better meet your goals during low inventory.

Learn how prospects behave while they shop and how you–the dealership–can accommodate or adjust your sales process to improve the prospect experience and ultimately reach your own goals.