Automotive

Every piece of software I’ve ever designed is built around my belief in the resiliency of the middleman. Here’s why this belief is central to my work.

What can car dealers learn from online retailers? Here are three big takeaways from ecommerce marketing that can be applied to automotive.

Foureyes has been selected by the Jaguar Land Rover Certified Digital Program as a certified solution for Jaguar Land Rover retailers.

2019 is here. Are there big changes ahead for automotive marketing? Or should auto dealers stay the course?

The beginning of a new year is a great time to review your sales performance against new industry benchmarks for the coming year.

Foureyes announced a new technology for automotive dealers at NADA Show 2019.

Sales forecasting methods can be as simple or as complicated as you want. And while there is no single correct method for auto dealerships, there are common mistakes most dealerships...

Recently, we’ve heard some horrifyingly incorrect statements about auto dealers. Time to put straight what is fact and what is fiction.

Most car shoppers report checking an auto dealership’s online star ratings before visiting the lot. In 2018, a positive online reputation can go a long way.

The disruption conversation is an automotive industry obsession. When is it going to happen? Where will it come from? What form will it take? What does it mean for dealerships...

Volkswagen Dealer Digital has selected Foureyes as a certified solution for Volkswagen dealers.

Choosing the right digital marketing provider is crucial to achieving the results you want. You need a provider as results-driven as you and your dealership.

Attribution. By nature, it’s an imperfect science. It’s true for every industry, but attribution is more difficult in automotive where conversions take place offline.

Increasing profitability for your dealership is your most urgent task. So the question becomes how can I truly move the needle?

Every experienced salesperson knows that while generating and engaging leads aren’t easy, it isn’t hard to lose leads. But what are the odds that all leads marked as “lost” or...

As technology changes how consumers buy cars, dealerships need to update their sales processes to keep up. Here we’ll explore five ways to improve the overall performance of your sales...