Blog

If you were unable to attend NADA and visit the Foureyes booth, here’s a recap of what was shared.

“Out of the entire automotive industry, only 17% of the employees are female.” While it is no secret that the automotive industry is male-dominated, the stark reality of this stat reinforced the importance of conferences like the annual Women in Automotive Conference.

I spend my day calling car dealerships and setting up appointments between our sales teams. So, when it comes to working with auto salespeople and BDC reps—I get it. I...

Technology is evolving at a rapid rate. While artificial intelligence was more common in science fiction than the auto industry a few decades ago, it now seems like every OEM...

In the days of automatic bill pay, grocery delivery, and an app for everything, it’s clear that we like tech that essentially lets us do nothing. And I don’t mean...

At Foureyes, we spend a lot of time thinking about how we process and handle data. We collect user data to improve customer experiences and empower salespeople, and take the...

I’ve worked with auto dealerships across the country and 99% of the time, when I ask what their primary goal is, the answer is increasing car sales. A study by...

You’re nearing the end of the month and need to get leads in the door and move more inventory - fast. What do you do?

It’s a classic sales question: to keep momentum going and make the sale, you need to follow up with leads in a way that will engage and move them farther...

As a consumer, online shopping is appealing because of the convenience. I can browse, research, compare, and purchase—usually all from the comfort of my couch. In automotive, companies like Vroom...

In sales, you want to spend your day talking to customers. Not making calls that are sent to voicemail and typing texts or emails that go unanswered. To spend more...

Dealers and manufacturers put a lot of effort into certified pre-owned (CPO) programs. And for good reason: they help dealers attract new buyers, sell off lease inventory, and bring in...

If you’re looking to the end of the month and are feeling like your lead funnel isn’t as full as you’d like, there’s good news. With the help of a...

I spend 4-5 hours of my day, every day, on the phone with experienced sales professionals. Many of them are the best performers in their dealerships. They've honed their skills...

How many hours a month do you estimate that your dealership spends updating inventory for your website? Between photos, descriptions, pricing, and availability, you’re invested in the strategy. But are...

Whether they’re looking for new shoes or a new SUV, 87% of shoppers begin product searches on digital channels. Here area few major strategies to steal from ecommerce that will personalize your marketing to better engage leads and improve the sales process at your dealership.