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What is the Vehicle of Interest Algorithm?

by Millie Beetham
February 4, 2019

Today's car shoppers spend hours researching their perfect vehicle. And whether they are a in the market for a family-friendly SUV, city-savvy hatchback, or rugged 4x4 truck, all this website...

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Blog

Competing With Convenience

by Laura Hemphill
October 3, 2019

As a consumer, online shopping is appealing because of the convenience. I can browse, research, compare, and purchase—usually all from the comfort of my couch. In automotive, companies like Vroom...

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Blog

4 Sales Lessons from Real Car Shoppers

by Joe Horlacher
October 23, 2019

I’ve worked with auto dealerships across the country and 99% of the time, when I ask what their primary goal is, the answer is increasing car sales. A study by...

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Blog

Applying the Nudge Theory to Automotive

by Danelle Kronmiller
December 11, 2019

In the days of automatic bill pay, grocery delivery, and an app for everything, it’s clear that we like tech that essentially lets us do nothing. And I don’t mean...

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