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Automotive

Automotive

NADA Show 2020 Recap

by Pieter Hogeveen
February 21, 2020

If you were unable to attend NADA and visit the Foureyes booth, here’s a recap of what was shared.

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Automotive

Implementing Change at Your Dealership

by David Steinberg
February 6, 2020

Disruption. Digital retailing. In the auto industry, everyone seems to be waiting for the big idea that will change buying a car as we know it. And I get why...

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Automotive

Women in Automotive: Bringing the Hustle to a Male Dominated Industry

by Megan Walsh
January 29, 2020

“Out of the entire automotive industry, only 17% of the employees are female.” While it is no secret that the automotive industry is male-dominated, the stark reality of this stat reinforced the importance of conferences like the annual Women in Automotive Conference.

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Automotive

The 2020 Automotive Dealer Benchmarks Report

by Millie Beetham
January 17, 2020

Start the new year off strong by reviewing your sales performance and creating 2020 goals. See how your dealership stacks up against the competition and use these auto industry benchmarks...

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Automotive

By The Numbers: The 2020 Car Buyer

by Drew Andersen
January 15, 2020

The automotive industry is a change-leader. New technology? Innovative tools? Cutting edge tactics? Auto dealerships and OEMs are often the first to test them. With automotive constantly evolving, from autonomous...

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Automotive

Applying the Nudge Theory to Automotive

by Danelle Kronmiller
December 11, 2019

In the days of automatic bill pay, grocery delivery, and an app for everything, it’s clear that we like tech that essentially lets us do nothing. And I don’t mean...

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Automotive

Competing With Convenience

by Laura Hemphill
October 3, 2019

As a consumer, online shopping is appealing because of the convenience. I can browse, research, compare, and purchase—usually all from the comfort of my couch. In automotive, companies like Vroom...

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