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How to Use Intent Data in Automotive

by Faye Lillard
February 23, 2021

For the past couple of years, intent data has bloomed into a major data category for sales and marketing. Yet, according to a study from TOPO, 67% of organizations struggle to make intent data actionable. In 2021, we believe that will change.

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4 Sales Lessons from Real Car Shoppers

by Joe Horlacher
October 23, 2019

I’ve worked with auto dealerships across the country and 99% of the time, when I ask what their primary goal is, the answer is increasing car sales. A study by...

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Diminishing Inventory Supply

by Meredith Steiner
July 9, 2020

There’s a lot of buzz in the automotive industry about inventory levels and the desperation dealers are feeling. Seeing that much of the available content was quotes, we thought a...

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