Data Study: How Many Leads Does it Take for Dealerships to Sell a Car?

Foureyes tracked 2.6 million leads from more than 1,150 dealerships across 48 U.S. markets through Q1 2026 to dig deeper into dealership close rates by metropolitan area. One surprising finding: the correlation with contact rates.

For the eighth year, Foureyes analyzed dealer website data to identify industry benchmarks, so you can compare your dealership’s performance and see what it takes to stay competitive.

Data warehousing comes up constantly in dealer group conversations, but the actual mechanics rarely get explained clearly. This post tries to fix that. By the end you'll know what a warehouse actually does, why so many groups struggle to get it right, and why the data going in matters more than most people talk about.

New offering gives dealer groups the warehousing expertise they need — without building and managing it themselves

Foureyes and Volie announced a two-way integration partnership that connects audience-building and dealer data infrastructure with tools for dealership BDC teams.

Foureyes today announced that more than 100 automotive retail vendors are now participating in Foureyes Consent Management, marking a major step toward standardizing how customer communication opt-out requests are managed across the industry.

Foureyes today announced the launch of Foureyes Connect, a different kind of data platform designed to reset how dealer groups operate and scale in an increasingly complex automotive retail landscape.

Explore weekly U.S. auto pricing trends with Foureyes’ interactive dashboard. Compare new and used prices by brand and body type, track inflation and tariff impacts, and uncover insights to guide smarter decisions.

Track how U.S. auto inventory has changed since 2021 with this interactive dashboard. from Foureyes. Compare new vs. used, explore brand and model shifts, and gain insights to guide smarter pricing, stocking, and forecasting decisions on a weekly basis.

Track monthly U.S. new vehicle sales and market share with this interactive dashboard from Foureyes. Compare brands, body types, and regions to uncover sales momentum, competitive shifts, and supply dynamics—updated monthly and available for free.

New Foureyes data shows why “closed-lost” doesn’t mean game over – and how dealers can win more with what they already have.

If your dealership's appointment set rates feel like a mystery, you're not alone. But now, there's fresh data to show where you stand.

For the seventh straight year, Foureyes has dropped its Automotive Dealer Benchmark Report – pulling back the curtain on what's really happening with your leads throughout your sales process.

See how the latest Foureyes innovation further helps dealerships match prospects to specific inventory.

New research of sales process data across U.S. automotive dealerships sheds light on the opportunity of “hidden” leads in dealership CRMs.

Which dials need to be turned, and how far, to ensure they are getting leads for inventory that actually need leads? And to ensure those leads efficiently and effectively worked?

A Foureyes study of U.S. automotive dealerships identified the lead-to-sale “efficiency” across new vehicle inventory for Q1 2024.

For the sixth consecutive year, Foureyes released its new automotive industry benchmarks. This data is intended to help dealers and dealer groups compare their performance against the industry and track trends in how leads behave.

We dove into a pool of approximately 700 dealerships to scope out the most sought-after 2023 and 2024 YMMs and their OEMs over the past 3 months (min. 100 units per YMM)

As automotive dealerships continue to adjust their strategies, tactics, and other process operations during this ongoing vehicle inventory shortage, we at Foureyes are sharing – for the fourth consecutive year – new auto industry benchmarks intended to help dealers understand the market, track trends in how leads behave, and drive sales success in 2022.

For the third year in a row, we’re sharing auto industry benchmarks to help dealers and OEMs understand the market, track changes in customer behavior, and drive sales success in 2021.

Start the new year off strong by reviewing your sales performance and creating 2020 goals. See how your dealership stacks up against the competition and use these auto industry benchmarks to develop a marketing and sales strategy for the new year.