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Omni-tracking

Omni-tracking

How to Use Intent Data in Automotive

by Faye Lillard
February 23, 2021

For the past couple of years, intent data has bloomed into a major data category for sales and marketing. Yet, according to a study from TOPO, 67% of organizations struggle to make intent data actionable. In 2021, we believe that will change.

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Omni-tracking

Engage Service Leads with New Fixed Ops Features

by Faye Lillard
June 22, 2020

One of the most impressive things I find in working with automotive dealerships is their resilience. When shelter-in-place orders forced many dealers to temporarily close their sales floors, they shifted...

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